Who are we ?


We were fed up with serious, boring, gloomy, sad, over-promising, sanitized, artificial cosmetics that were imposed on us.
We dreamed of a brand that was Positive, cheerful, joyful, Colourful, sensorial, pleasurable, Uncomplexed, different, insolent, Quality, natural, gourmet, Sincere, real, vibrant, Lively, sparkling, explosive, Bold, aesthetic, stunning, Sunny, warm, exotic, Light, stimulating, exuberant, Crazy, offbeat, daring, Exciting, passionate, spontaneous, Accessible...

And so, in 2012, we founded the Baïja brand.

Our desire was to create astonishing and exclusive olfactory universes, unexpected associations, all formulated and made in France, with ingredients of natural origin, in short an ambitious recipe.

Each universe is thought like a couture collection where explosions of colours mix with floral and arty elements.

Baija is more than a brand, it is an anti-graying remedy that invites you to a good mood to offer you a new idea of beauty and care.

Baija: Happiness in a jar!


We believe that you shouldn't have to choose between Naturalness & Pleasure.

We believe that you shouldn't have to choose between Pleasure & Quality.

We believe that you shouldn't have to choose between Sensoriality & Efficiency.


Our partners have a unique know-how and expertise : 

Our liquid soaps are cooked in a cauldron by a master soap maker, holder of the "Entreprise du Patrimoine vivant" (Living Heritage Company) label, only awarded to companies with a rare know-how, symbol of French excellence.

Our scrubs, face creams, body creams & oils are developed and elaborated by laboratories specialized in the manufacture of ingredients of natural origin.

Our candles are made by an artisan wax maker who casts them by hand and uses a 100% vegetable wax from a soybean scrupulously guaranteed GMO-free.

Our home fragrances are made by an Expert Perfumer and result from a maceration from 2 to 3 weeks allowing an optimum restitution of the perfume without adding water.


All our products are developed and manufactured in France where we seek the best of expertise and excellence.

Our liquid soaps are made in Haute-Savoie on the shores of Lake Geneva.

Our solid soaps are made in Forcalquier.

Our scrubs, face creams, body creams & oils are made in Finistère.

Our perfumes are made in Normandy but also in the Lyon Region.

Our candles come from the Camargue.


We attach the utmost importance to including sometimes disadvantaged communities and to working for causes that we feel are just.

We collaborate with an ESAT which is employing people with disabilities for the packaging of some of our products.

We also make donations to "Prométhée Humanitaire", an association that helps street children in Senegal, Haiti and Madagascar.

We also support ARCAT (an association for the fight against AIDS) and "Le cancer du sein, parlons-en!" (Breast cancer, let's talk about it!).

You too can support these associations for which every gesture counts: 




a reasoned and sustainable development

Since the creation of Baïja, we have been committed to a reasoned and sustainable development in the service of our environment and our community.

All our products are made in France, allowing us to limit the carbon footprint linked to transport & logistics.

We pay the greatest attention to the choice of our packaging: the vast majority of our jars and bottles are made of glass & 100% recyclable. Our other packaging is made of 100% recyclable PET.